Lobby Advertising<\/h2>\n\n\n\n
Before seeing a doctor, patients will have to spend time in the lobby checking in, filling out forms, and waiting to be called. Waiting in the lobbies of doctor\u2019s offices can be an annoyance to patients, but it does provide healthcare advertisers with a captive audience. <\/p>\n\n\n\n
Lobbies can be a good space for advertising mediums like posters, digital signage, and brochures. However, there are some significant downsides to this advertising real estate. <\/p>\n\n\n\n
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- Lack of engagement: <\/strong>Patients are checking in, filling out forms, or going on their phones in the doctor\u2019s lobby. On top of that, these patients are usually fixated on their health concerns and aren\u2019t primed to engage with their surroundings and connect with an advertised brand. <\/li>\n\n\n\n
- Limited reach: <\/strong>Increasing brand exposure is all about getting consumers to view your ads at a high frequency. With doctor office advertising, patients will only book appointments once or twice a year. Alternatively, consumers see pharmacy wait area advertising at a high frequency everytime they fill up their prescription. <\/li>\n\n\n\n
- Exposure time: <\/strong>By the time patients have completed their check in forms, it doesn\u2019t take long for them to be called in for their appointment. Since time is limited and patients are mostly preoccupied, the exposure of lobby room advertising is severely limited. If they are waiting a long time, they\u2019re likely to be glued to their phones. <\/li>\n<\/ul>\n\n\n\n
Waiting Room & Exam Room Advertising (In-Office Ads)<\/h2>\n\n\n\n
Patients are somewhat less preoccupied in waiting rooms and exam rooms since they\u2019ll be attentively waiting for doctors and nurses to enter the room. <\/p>\n\n\n\n
Despite patients being a bit more engaged with their surroundings, this ad space does still have many of the same issues from lobby advertising: patients are preoccupied with their health and the exposure is limited. <\/p>\n\n\n\n
On top of that, this is where patients sometimes feel the most negative emotions as they nervously wait for their doctor. This isn\u2019t ideal because consumers are much more likely to make connections with brands and purchase decisions in a relaxed environment. <\/p>\n\n\n\n
Back Office Advertising<\/h2>\n\n\n\n
Back office advertising targets healthcare professionals and staff. These advertisements are featured in the administrative areas of hospitals and other medical practices to efficiently disseminate their latest company-specific information as well as relevant news from the wider medical community. This information can come in the form of bulletin boards, email communications, staff newsletters, or even training and educational programs. <\/p>\n\n\n\n
If you\u2019re trying to advertise your practice or brand, this type of advertising won\u2019t be that useful to you.<\/p>\n\n\n\n
Wellness Boards<\/h2>\n\n\n\n
Your brand can be boosted by the contextual setting of a doctor’s office, but you probably won\u2019t get the best return on your investment. If you\u2019re looking for a similar healthcare setting with better engagement, wellness billboards in pharmacy wait areas may be your best option.<\/p>\n\n\n\n
Wellness billboards feature sponsored advertisements above a sanitizing wipe dispenser and are immensely successful in targeting health-conscious consumers. Since these wellness billboards can be displayed at pharmacy wait areas, store fronts, and even gyms, your brand can be seen at a high frequency that ensures a boost in recognition. <\/p>\n\n\n\n
When they grab a wipe, they step into a geofence that allows you to retarget them on their mobile device so you stay front-of-mind with customers.<\/p>\n\n\n\n
We\u2019re the industry leader in this ad space and independent studies have shown that 66%<\/a> of shoppers interact with sanitizing kiosks and 94% have a positive opinion of the companies sponsoring wellness billboards. <\/p>\n\n\n\n
Doctors Office Advertising Examples<\/h2>\n\n\n\n
Wellness Boards Inside CVS & Walgreens<\/strong><\/p>\n\n\n\n
- Limited reach: <\/strong>Increasing brand exposure is all about getting consumers to view your ads at a high frequency. With doctor office advertising, patients will only book appointments once or twice a year. Alternatively, consumers see pharmacy wait area advertising at a high frequency everytime they fill up their prescription. <\/li>\n\n\n\n
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